Mi nombre es Victoria. Soy diseñadora gráfica, fotógrafa, ilustradora y apasionada por el arte en todas sus manifestaciones, actualmente residiendo en la ciudad de Barcelona, España.
Me gradué como Diseñadora Gráfica en el Instituto Nueva Escuela de Diseño y Comunicación (Buenos Aires - Argentina), y como Abogada en la Facultad de Derecho de la Universidad de Buenos Aires. Desde el 2010 me desempeño como diseñadora gráfica y fotógrafa bajo la modalidad freelance, ofreciendo soluciones gráficas integrales tanto para empresas como para pymes y particulares.
En el ámbito del diseño y el marketing digital, he desarrollado la identidad visual y branding de diversas marcas y proyectos personales, abarcando la creación de piezas gráficas y audiovisuales especialmente enfocadas en e-commerce ideadas para todas las plataformas digitales, y su adaptación a los soportes tradicionales de impresión en distintos formatos. Además, he diseñado y gestionado tiendas online para el comercio de bienes y servicios. (Shopify, Tienda Nube, etc).
Al día de la fecha me he desempeñado como community manager para diversas empresas creando contenido audiovisual y desarrollando estrategias publicitarias en múltiples redes sociales. Priorizo un diseño estético, cohesivo y armónico al tiempo que enfatizo en la importancia del mensaje a transmitir, haciendo uso de todas las herramientas creativas e innovando en forma permanente.
Focalizo además en el análisis de métricas para establecer mejores prácticas y obtener resultados tangibles conforme los objetivos de cada proyecto. Soy una apasionada del mundo de las Redes Sociales, y he desarrollado guidelines sólidas para crear contenido de calidad en múltiples plataformas, brindando a mis clientes un trato 100% personalizado, orientado a que cada proyecto sea diferente, tenga su propia impronta, y destaque de la competencia.
Desde la idea hasta la ejecución, además del desarrollo de piezas gráficas empleo técnicas de redacción publicitaria que contribuyan a conectar con la audiencia, creando vínculos significativos e interacciones genuinas.
Finalmente, he desarrollado múltiples campañas publicitarias en distintas plataformas, siguiendo lineamientos y parámetros que derivan en anuncios creativos y estéticos focalizados en captar la atención del público, el cual previamente segmento conforme cada proyecto. A esos fines, suelo trabajar con Meta Business Suite y Business Manager, así como también Google Analytics.
En el campo de la fotografía, he participado en la cobertura de eventos sociales y corporativos, además de producciones en estudio profesional y locaciones en exteriores para empresas y particulares. En ese contexto, y de acuerdo con las características de cada proyecto, me dedico a la postproducción y retoque digital de imágenes y a la edición de videofilmaciones para su empleo en múltiples plataformas digitales y redes sociales.
Tengo conocimientos avanzados en Adobe Suite, especialmente Photoshop, Lightroom,Illustrator, InDesign, Premiere Pro además de Figma, Canva y Cap Cut. También tengo habilidades de nivel intermedio trabajando con Visual Studio Code (editor de HTML y CSS) y Wordpress (PHP).
Además de mi actividad laboral, disfruto viajar, leer libros y cómics, mirar películas y escuchar música. Soy amante de los animales, especialmente adoro a los gatos.
Por último, en este espacio quiero compartir algunos proyectos que desarrollé en las distintas áreas artísticas en las que me desempeño desde hace más de diez años, con la expectativa de continuar mi camino profesional aportando mis habilidades y conocimientos para la creación de contenido creativo de calidad.
Por último, en este espacio quiero compartir algunos proyectos que desarrollé en las distintas áreas artísticas en las que me desempeño desde hace más de diez años, con la expectativa de continuar mi camino profesional aportando mis habilidades y conocimientos para la creación de contenido creativo de calidad.
ABOUT ME
My name is Victoria. I am a graphic designer, photographer, illustrator and passionate about art in all its manifestations, currently living in Barcelona, Spain.
I graduated as a Graphic Designer at Nueva Escuela de Diseño y Comunicación (Buenos Aires - Argentina), and as a Lawyer at University of Buenos Aires Law School. Since 2010 I have been working as a freelance graphic designer and photographer, offering graphic solutions for companies and individuals.
In the field of design and digital marketing, I've developed the visual identity and branding of multiple brands and personal projects, including graphic and audiovisual pieces especially focused on e-commerce designed for all digital platforms, and their adaptation to traditional printing media in different formats. In addition, I've designed and managed online stores (Shopify, Tienda Nube, etc).
I have worked as a community manager for various companies, creating audiovisual content and developing advertising strategies on multiple social networks. I prioritize an aesthetic, cohesive and harmonious design while emphasizing the importance of conveying a clear message, applying all creative tools available and constantly innovating.
I also focus on the analysis of metrics to establish best practices and obtain tangible results according to the objectives of each project. I am passionate about the world of Social Media, and I have developed solid guidelines for creating quality content on multiple platforms, providing my clients with 100% personalized treatment, aimed at ensuring that each project is different, has its own imprint, and stands out from the competition.
From idea to execution, in addition audiovisual content, I use advertising writing techniques that help connect with the audience, creating meaningful links and genuine interactions. Finally, I've developed multiple advertising campaigns on different platforms, following guidelines and parameters that result in creative and aesthetic ads focused on capturing the attention of the public, which was previously segmented according to each project. I usually work with Meta Business Suite and Business Manager, as well as Google Analytics.
In the field of photography, I've participated in the coverage of social and corporate events, as well as professional studio productions and outdoor locations for companies and individuals. In this context, and according to the characteristics of each project, I am dedicated to post-production and digital retouching of images and editing video footage for its use on multiple digital platforms and social networks.
I have advanced knowledge of Adobe Suite, especially Photoshop, Lightroom, Illustrator, InDesign, Premiere Pro as well as Figma, Canva and Cap Cut. I also have intermediate level skills working with Visual Studio Code (HTML and CSS editor), and Wordpress (PHP).
In addition to my work activity, I enjoy traveling, reading books and comics, watching movies and listening to music. I am an animal lover, and I especially adore cats.
I graduated as a Graphic Designer at Nueva Escuela de Diseño y Comunicación (Buenos Aires - Argentina), and as a Lawyer at University of Buenos Aires Law School. Since 2010 I have been working as a freelance graphic designer and photographer, offering graphic solutions for companies and individuals.
In the field of design and digital marketing, I've developed the visual identity and branding of multiple brands and personal projects, including graphic and audiovisual pieces especially focused on e-commerce designed for all digital platforms, and their adaptation to traditional printing media in different formats. In addition, I've designed and managed online stores (Shopify, Tienda Nube, etc).
I have worked as a community manager for various companies, creating audiovisual content and developing advertising strategies on multiple social networks. I prioritize an aesthetic, cohesive and harmonious design while emphasizing the importance of conveying a clear message, applying all creative tools available and constantly innovating.
I also focus on the analysis of metrics to establish best practices and obtain tangible results according to the objectives of each project. I am passionate about the world of Social Media, and I have developed solid guidelines for creating quality content on multiple platforms, providing my clients with 100% personalized treatment, aimed at ensuring that each project is different, has its own imprint, and stands out from the competition.
From idea to execution, in addition audiovisual content, I use advertising writing techniques that help connect with the audience, creating meaningful links and genuine interactions. Finally, I've developed multiple advertising campaigns on different platforms, following guidelines and parameters that result in creative and aesthetic ads focused on capturing the attention of the public, which was previously segmented according to each project. I usually work with Meta Business Suite and Business Manager, as well as Google Analytics.
In the field of photography, I've participated in the coverage of social and corporate events, as well as professional studio productions and outdoor locations for companies and individuals. In this context, and according to the characteristics of each project, I am dedicated to post-production and digital retouching of images and editing video footage for its use on multiple digital platforms and social networks.
I have advanced knowledge of Adobe Suite, especially Photoshop, Lightroom, Illustrator, InDesign, Premiere Pro as well as Figma, Canva and Cap Cut. I also have intermediate level skills working with Visual Studio Code (HTML and CSS editor), and Wordpress (PHP).
In addition to my work activity, I enjoy traveling, reading books and comics, watching movies and listening to music. I am an animal lover, and I especially adore cats.
Finally, in this space I want to share some projects I developed within the different artistic areas I have been working on for more than ten years, hoping to grow on my professional path, and contributing with my skills and knowledge to produce efficient and creative content.
